Director, US Marketing

Boston, MA
Full Time
Commercial
Experienced
Company Overview
Rhythm is a global, commercial-stage biopharmaceutical company committed to transforming the lives of patients and their families living with rare neuroendocrine diseases. We develop medicines for previously untreatable or undertreated diseases and provide meaningful support for healthcare providers and patients and their families. We recognize the courage it takes for patients and their caregivers to begin their journey of advocacy to find the answers they need. Their courage inspires us to challenge convention, ask bold questions and seek answers for them. Every day, we strive for excellence through our willingness to adapt, learn, and our tenacity to overcome barriers, together.

Opportunity Overview
Reporting to the Executive Director, US Marketing, the Director, US Marketing will be a key member of the US Marketing team.  Focused on supporting both HCP and Patient/Caregiver segments, this individual will be responsible for identification of strategic priorities and tactical execution to support continued efforts in current marketed indications in Bardet-Biedl syndrome (BBS) and POMC/PCSK1 or LEPR deficiencies (PPL).

Responsibilities and Duties
  • Build upon the integrated HCP & Patient/Caregiver marketing plans that support BBS and PPL indications
  • Partner with internal teams including Sales, Medical, and Patient Services on the development and implementation of strategies and tactics to support HCPs and Patients/Caregivers
  • Lead execution of omni-channel HCP & Patient/Caregiver tactical plans
  • Lead strategic exploration and development of innovative patient identification and adherence efforts
  • Lead the development and execution of unbranded and branded patient ambassador program and HCP speakers bureau in BBS
  • Partner with Marketing Ops and US Product Manager on the review and approval process of all BBS tactics and materials through legal, medical, and regulatory review
  • Partner with cross-functional stakeholders to develop tactics that will support the integrated marketing plan that encompasses the needs of the commercial organization
  • Partner with Market Research Business Partner to contribute to objectives and content of research to garner stakeholder insights to support HCP and Patient/Caregiver strategy and tactics
  • Serve as lead for BBS in annual brand planning process, partnering with cross-functional stakeholders and vendor partners to develop key strategies and tactics supportive of brand objectives
  • Analyze qualitative and quantitative market data to generate a deeper understanding of the customer's needs, brand and disease issues and market potential including identifying target and emerging audiences, gaps in current data and to refine strategies and tactics
  • Build strong relationships with patient advocacy groups and support internal Patient Advocacy Team on development of disease education content
  • Ensure alignment with brand leads for other potential indications on content and strategies to support overarching business objectives
  • Manage budget for BBS marketing tactics, including all PO management and accruals
  • Manage multiple agency partners to produce deliverables on strategy within timelines and budget

Qualifications and Skills
  • Bachelor's degree required
  • 10+ years of pharmaceutical marketing or combination of related industry experience
  • Understanding of regulatory and compliance requirements within pharmaceutical marketing
  • Rare disease experience highly preferred
  • Demonstrated ability to effectively create and communicate core brand positioning and messaging
  • Ability to work in a highly collaborative environment with cross functional stakeholders such as Regulatory, Medical, Legal, Market Research, Patient Support Services, Patient Advocacy
  • Self-motivated, and highly energetic individual with the ability to adapt and deliver results in a fast-paced and dynamic environment
  • Strong organizational and operational skills, with attention to detail and sound business judgment
  • Strong critical thinking skills with a solution-oriented mindset
  • Proven project management skills including objective setting, prioritization, planning, timeline and budget management, and pull-though of clear action plans
  • Ability to travel approximately 20%


This role is based out of our corporate office in Boston, Massachusetts. Rhythm operates in a hybrid-work model. Candidates applying must be willing and able to be in the Boston office in coordination with their department and business needs. This role will involve travel.


More about Rhythm
We are a dynamic and growing global team spanning more than a dozen countries. At Rhythm we are dedicated to transforming the lives of patients living with rare neuroendocrine diseases by rapidly advancing care and precision medicines that address the root cause.  Our team is passionate about expanding access to reach more patients and developing novel therapies for other rare neuroendocrine diseases, including congenital hyperinsulinism.
 
At Rhythm our core values are:
  • We are committed to advancing scientific understanding to improve patients’ lives
  • We are inspired to tackle tough challenges and have the courage to ask bold questions
  • We are eager to learn and adapt
  • We believe collaboration and ownership are foundational for our success
  • We value the unique contribution each individual brings to furthering our mission
 
Rhythm is an equal employment opportunity employer and does not discriminate against any applicant because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, disability, genetic information, veteran status, military status, application for military service, or any other class protected by state or federal law. Headquartered in Boston, Rhythm is proud to have been named one of the Top Places to Work in Massachusetts.
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